Our Story
Chuchaki started as a feeling.
That moment after a long surf, barefoot on warm sand. A backpack full of salt-stained clothes and a head full of stories. No rush. No plan. Just presence.
We turned that feeling into a brand, not to sell you a lifestyle, but to build pieces that fit yours.
Honest clothing made for movement, made for memories.
At Chuchaki, we care about the details: natural fabrics, timeless fits, production that respects people and planet.
It's not a gimmick. It's a habit, like choosing better, again and again.
We're not here to be legendary. We're here to be real, to grow slow, and to build something that means something. Because the brands you remember aren't the loudest they're the ones that feel like home.
Welcome to Chuchaki.
From us to ChuchakiSurf
We started Chuchaki with one clear mission: to create clothing that feels like freedom and feels like home.
After traveling, surfing, and living out of a backpack, We realized how little you really need and how powerful it is to wear something that’s made with care, built to last, and connected to the way you live.
Chuchaki was born from that mindset: slow mornings, salty skins, spontaneous road trips. But also from a frustration with fast fashion: the waste, the hype, the disconnect. So that's why we are building something different.
A brand that’s grounded in simplicity, comfort, and responsibility.
We use natural materials and work with ethical partners.
This isn’t just a clothing brand, it’s our way of making small things matter.
Of creating something honest in a world full of noise.
If you're someone who values freedom, travel, surf and sustainability, then you're already part of what Chuchaki stands for.
Thanks for being here.
Say Aloha to ChuchakiSurf
We’re a small team with a big love for the ocean, easy living, and doing things with intention.
Finn started Chuchaki with the idea that clothing should feel good, do good, and last long. He brings the vision, the values, and the drive behind every product we create.
Lé Is our creative mind and keeps the Chuchaki vibe alive online. She’s the reason you feel connected, inspired, and part of the journey. Even from across the world.
We met through surfing, traveling, and a shared belief that good things take time. Together, we’re building Chuchaki to reflect what we stand for: simplicity, sustainability, and a life full of memories, not just stuff.
Finn Wyters
Co-Founder
